Through my semester-long Twitter and Instagram assingment for #PURE3600SP14 I was able to gain a deeper appreciation for social media platforms from both a personal perspective as was as a public relations perspective. The world of social media is constantly developing and becoming ever more prevalent in the work world. Hundreds of articles and blog posts exist discussing this, such as one found here.
Twitter is great for sharing thoughts, ideas and events. It is no longer a way for people to just connect with friends; it can be used for networking, or for brand development and management. I created a Twitter page for MU Senior Week, which has been utilized for promoting events and getting seniors excited about the week of festivities.
Instagram is excellent for providing people with a window into your world and visually share with them what is going on. This is a perfect tool for companies to promote events. I find it more appropriate for connecting with people on a personal level. I’ve used Instagram to show more of what’s going on in my life, the food I make, and the time I share with friends and family. It’s amazing all that can be done with social media, and I’m so glad I had this chance to experience it on a whole new level.